MOHAN Foundation’s bold and hardhitting campaign, “Life Before Ashes” bagged three Golds and a Silver at the IAA Olive Crown Awards 2019. ZEE Entertainment’s Olive Crown Awards r e cognis e s outstanding wor k in sustainability and the preservation of our ecosystem every year. The award ceremony was held at ITC Grand Central, Parel, Mumbai on 18th April 2019.

“Life Before Ashes” is a poignant yet hard-hitting message by MOHAN Foundation to spread a very simple message – ‘What has now become ashes, could have been another person’s heart or kidney or liver or eyes, if only they were donated.’ The travelling art installations in the shape of human organs such as the heart, kidney, liver and eyes, which were made from a mix of real human ashes and mud from the graves, were displayed at malls, hospitals, conferences, etc., throughout the country, thus spreading the message and motivating many more to take the pledge for donating their organs. The Social Street was the collaborating ad agency for this campaign.

The awards were received in the following categories -

•  Press Services – GOLD                   
• Out of Home – GOLD
• Events – GOLD
• Campaign of the Year - SILVER